Weber innovates at 360° and commits 100% to its partners

Packaging, products and services: Weber innovates at 360° and commits 100% to its partners
Driven by a desire to support its customers as closely as possible and make their daily work easier, Weber has chosen to rethink its packaging guidelines according to the users of its products, more precisely according to the distribution channel through which they buy their supplies.

Innovation in the container also showcases new contents. Weber is thus launching weberdry PUR in September, a brand-new range of liquid waterproofing for balconies, enabling painters in particular to respond ideally to markets that include this type of ancillary work.

The decorative floor weberfloor style, a single-component product tinted throughout, offers 12 shades combined with aesthetic, highly resistant finishes for innovative, distinctive interiors. Finally, once again to provide more services and to put its "Weber, we care" commitment into practice ever more concretely, the manufacturer of innovative, high-performance solutions for floor preparation, tile installation and façade renders is optimizing its weberdesign and webercolor apps.

Colour your façade or select a grout shade that suits your tiles in just a few clicks: Weber offers virtual simulations to guide its customers effectively during the selection phase. New packaging guidelines
While the function of packaging can be summed up as protecting, transporting and informing, it is also a key point of contact in the relationship with the customer.

And because Weber places the customer at the heart of its business, it is by putting itself in the customer's shoes that the manufacturer designed its new product packaging. The watchwords: visibility and legibility.

And the objectives: to generate identification, preference and loyalty. The rule of labelling often holds that "the more information, the better": Weber has decided to take the opposite approach and to get "straight to the point".

Two scenarios stand out:
- either the customer knows which product they want and the packaging is merely an identification code
- or they are discovering the product and choosing it, in which case the packaging plays a decisive role in the purchasing process.

Weber has therefore decided to adapt its packaging to the distribution networks.

Its new guidelines are based on common graphic elements linking all Weber products (a yellow background emblematic of the brand; a "point-it" highlighting the essential information for the user; a colour code according to product family; an identification strip with logo).

The visual and the technical description differ, for their part, according to 3 specific markets:
- Professional Range packaging: the product name is given priority here, because buyers know the references and know what they want, with the illustration intended to avoid any risk of confusion on building sites.

- Small packs, Professional Range (5 kg - 10 kg): the point-it states the product's function along with its name, with the product benefits serving as the caption of a stylized drawing.

- Consumer Range packaging: the product's function is highlighted in the point-it with no mention of its name, because what matters here is the use the DIY customer will make of it. A photo of the application clearly confirms the activity for which the product is intended.

New products: weberdry PUR and weberfloor style

- weberdry PUR, a complete waterproofing system, immediately walkable, for balconies, loggias, walkways... on open-air areas

An expert in façade renovation and insulation work, Weber has a varied panel of insulation systems, fixings and coatings. It is by drawing on feedback from its customers working in these markets, who often have additional work packages attached, such as waterproofing the balconies of the façades they renovate, that Weber designed its brand-new weberdry PUR range.

weberdry PUR is indeed a liquid polyurethane waterproofing system resistant to heat and UV (thanks to an aliphatic solution), intended for any structure accessible to pedestrians in open-air areas, such as balconies, loggias, walkways, stairs and window sills, in both new construction and renovation.

weberdry PUR offers multiple advantages: besides perfect waterproofing, it delivers a durable, high-performance aesthetic finish on outdoor floors that are often left bare and have an uneven, unappealing appearance. Polyurethane waterproofing makes surfaces easier to clean and also ensures the long-term durability of outdoor floors against bad weather (rainwater runoff) or sharp temperature variations that can cause significant mechanical stress (frost, for example).

Other strengths: its excellent resistance to wear and cracking as well as its great ease of application make it an ideal solution for balconies.
On a sound, clean, level and dry substrate, the range of products making up the weberdry PUR system is indeed simply applied by roller.

Note that this professional-use range includes the following products:
- weberprim PUR, a primer that prepares floors before application of weberdry PUR.
- weberdry PUR, the aliphatic liquid waterproofing.
- weberdry PUR colle and weberdry renfort, which treat the details and critical points.
- weberdry PUR trafic, an optional solution for a satin, coloured, non-slip finish.
Also worth highlighting, the weberdry PUR nettoyant product guarantees optimal cleaning of tools.

- weberfloor style, a decorative poured floor tinted throughout
Also specialized in floor preparation, Weber offers a decorative floor screed tinted throughout, made in France (OFG-certified product): weberfloor style. Intended for commercial and office premises, in new construction as well as renovation, weberfloor style combines technical performance with aesthetic qualities.

Robust and durable, with excellent resistance to wear and abrasion, weberfloor style proves to be the ally of heavily stressed floors. And with added creativity: its 12 shades and its mineral look with numerous finishing possibilities (raw, smooth, moiré...) make it a decorative element in its own right.

We are confident that its elegance and resolutely contemporary look will win over interior designers and fitters. Just as its great ease of mechanized application, which guarantees productivity and consistent colour, will be praised by the qualified applicators "Spécialistes Sols Techniques"!